CLIENT

Ibiza Ice

Case Study

Ibiza Ice was created by Brand Relations after our realization of the lack of innovation in the alcoholic drinks market. A sparkling fruit wine cocktail with a similar flavour profile to flavoured cider packaged in a premium aluminium bottle, Ibiza Ice has enjoyed unparalleled success both in the UK and worldwide.  Brand Relations researched the market, created the brand, developed the product and has sold hundreds of thousands of bottles to hundreds of retail outlets worldwide. Ibiza Ice has begun to make a name for itself as the exciting product of the moment in the rapidly changing ready-to-drink market.

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