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Tao Pure Infusion

Case Study

Tao Pure Infusions came to Brand Relations as a well established foreign brand which is already poplar overseas. They were looking to launch in the UK and decided to choose Brand Relations to assist them with their launch. We devised a comprehensive sales and marketing campaign which has been rolled out across the UK.

The Tao Pure Infusions range includes 4 tea infusions which are essentially an innovative and contemporary version of an age-old Chinese traditional tea drinks. The flavour options include: Green Tea with Lime & Jasmine, Black Tea with Lemon & Orange Blossom, White Tea with Pomegranate & Passion Flower, Rooibos Tea with Plum and Elder Blossom.

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