In 2019, Brand Relations was approached by a nutritionist student to develop a vegan protein drink. After conducting comprehensive research of the UK and Worldwide market trends, we identified a gap in the vegan protein market, consumers desire for a highly nutritious and sustainable protein source that contained all the essential amino acids. With the help of our in-house product development team, Algae protein was identified. Plantsy was then produced to be all-natural, affordable, ambient and innovative. With a striking plant-based design produced by Brand Relations design team, Plantsy would stand out on any supermarket shelf or gym vending machine.
Brand Relations took care of all labelling requirements, from Legal to nutritional to barcoding to ensure Plantsy was UK ready. By utilising all of our built-up contacts across Europe, Plantsy was filled by the highest quality contract manufacturer as well as Brand Relations taking care of all essential negotiation and ordering management of each ingredient component. After production, the Plantsy team was provided with everything they would need for market launch, from POS to sales brochures to budgets. From conception to market launch, Brand Relations made a dream into a reality. Plantsy is a truly innovative drink.