Are you looking to elevate your business in the beverage industry and stay ahead of the competition?

In a post-Covid era where health has taken centre stage, consumers are now seeking more than just a regular soda

They’re on the lookout for wellness and functional beverages that enhance their overall well-being. That’s why the combination of Nootropics and Fungi has become the new frontier in the beverage industry.


At Brand Relations, we specialise in drink development and branding, and we’ve been at the forefront of this exciting trend for over 15 years. With our expertise and experience of working with over 150 brands, we know exactly where the industry is heading.


Nootropics, plant-based ingredients renowned for their ability to improve mental function, are revolutionizing the beverage market. These powerful compounds have gained popularity among consumers seeking cognitive enhancement and improved focus.


By incorporating Nootropics into your drink offerings, you can tap into this growing demand and provide a unique and beneficial experience for your customers.

But that’s not all. Fungi, another key player in the future of drinks, offer a plethora of possibilities. From their natural flavours to their potential health benefits, fungi are making their mark on the industry. Whether it’s incorporating medicinal mushrooms or exploring new taste profiles, the inclusion of fungi can help you create innovative and appealing beverages that stand out in the market.



By staying ahead of the game, you can position your brand as a trendsetter in this rapidly expanding category. Let Brand Relations guide you on this exciting journey, leveraging our knowledge, insights, and network to help you create exceptional drink products that captivate consumers and drive growth.



Join us in shaping the future of drinks. Sign up for our newsletter today to receive the latest industry updates, expert advice, and exclusive insights that will keep you one step ahead of the competition. Simply enter your email address in the form below and be part of this transformative movement.

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Why Nootropics Matter in the Beverage Industry:


Cognitive Enhancement: Nootropics, also known as “smart drugs” or “brain boosters,” are substances that can improve various aspects of mental function, including memory, focus, creativity, and overall cognitive performance. As the beverage industry strives to offer functional and performance-enhancing products, nootropics have emerged as a game-changer, revolutionizing the way we approach mental wellness.


  • Energy and Alertness: Traditional energy drinks can leave you with a crash, but nootropic-infused beverages provide a different experience. They can offer sustained energy, mental clarity, and increased alertness without the jittery side effects commonly associated with caffeine or other stimulants. Stay productive throughout the day without compromising your well-being.

  • Personalized Solutions: Nootropics have the potential to be customized to individual needs and preferences. Whether you’re seeking improved memory, enhanced creativity, stress reduction, or better sleep quality, there’s a nootropic blend out there tailored just for you. The beverage industry recognizes the demand for personalized cognitive enhancement and is investing heavily in research and development to meet these evolving consumer needs.

  • Mental Wellness and Longevity: As society becomes more aware of the importance of mental health and cognitive longevity, nootropics are gaining recognition for their potential to support brain health and well- being. With a growing aging population, the demand for beverages that nourish the mind and provide neuroprotective benefits is on the rise.


Don’t miss out on the opportunity to stay ahead of the game in the ever-evolving world of nootropics and the beverage industry. Sign up today and embark on a journey towards unlocking your full cognitive potential.