Whilst many think of the humble English Rose or delicate Chamomile plant as the extent of their flower drinking habits, it may be time to think again.
Hibiscus has been popular for centuries in various tropical regions of the world. It’s delicately soft large petals decorated in various shades of soft sunset, all blooms feature a distinctive deep burgundy pistil, synonymizing itself with its sisters in bloom.
The Hibiscus however, has much much more to offer than just a pretty face. Hibiscus has been hugely successful in the US and South American markets with Hibiscus tea becoming a cult favourite among health food lovers due to its significant benefits such as lowering blood pressure, naturally absorbing fat as well as containing unusually high amounts of vitamin C with antibacterial properties. Hibiscus, consequently appears to be the perfect beverage for the UK in 2020.
“Hibiscus, consequently appears to be the perfect beverage for the UK in 2020”
With 57% of 18-36 year olds agreeing they want to consume more naturally healthy beverages as opposed to a minimal 36% in 2019 (Mintel, 2020) ‘normal’ drinks are becoming of greater redundancy largely due to the pandemic, consumers are looking for more bang for their buck and are more conscious of their buying habits due to the economic instability many households face in the wake of Covid-19.
Therefore, it’s more vital than ever for brands to find a niche or innovative USP when developing a new beverage, such as adding Hibiscus flower. The Hibiscus flower we predict is undoubtedly going to be a big player on the UK market within the next year, the potential for it to be infused in beverages and snacks is unmissable and we’re excited to see what amazing new products enter the market in 2020/21.