Welcome to the BR Blog

Here at Brand Relations we focus heavily on healthy food and drinks. Follow the Brand Relations blog to keep up to date with all of the latest health trends in the food and beverage industry.

At Brand Relations we provide a variety of services to get your idea onto shelves such as recipe development, web design, social media management, SEO, snack development, sample boxes, brand positioning, CRM, sales and drink recipe development.

 

This is also where you can find information about the products we work with and how we promote them.

Stay tuned!

Hibiscus flower

Beverage Development: Hibiscus’ Hype

Whilst many think of the humble English Rose or delicate Chamomile plant as the extent of their flower drinking habits, it may be time to think again. Hibiscus has been popular for centuries in various tropical regions of the world. It’s delicately soft large petals decorated in various shades of soft sunset,  all blooms feature…

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To add sugar or not to add sugar – that is the question…

When the sugar tax came into action during May 2018, the UK was hit by shock announcements that each sugar loaded drink we loved would cost more money as it was bad for us.  This action, though unpopular – kickstarted a much-needed demand for healthier, low sugar drinks as consumers nor retailers want to pay…

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Blog Post Title

Covid-19 Prime time for starting a drink brand?

During the Coronavirus pandemic, we at Brand Relations have been busier than ever,  producing, developing and marketing innovative, natural, healthy snacks and beverages.  All of our pre-existing clients have stood by Brand Relations during this rocky-period and are all the better for it, due to the unexpected prosperity of this market.  Since the beginning of…

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Beverage and Recipe Development

Recipe Development 101: Does your idea have what it takes?

Recipe Development Whilst undertaking development of a successful recipe for our clients, here at Brand Relations, our standard is of being innovative, natural, healthy and preservative free.  Recipe development is the key factor in determining successful products from the dispensable, as consumers are won and lost on flavour. At Brand Relations, we specialise in beverage…

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Actiph Water

Case Study: Actiph

Actiph is the UK’s first high alkaline, ionised water with a ph 9.0+ and offers hydration and a refreshing taste. Brand Relations in 2017 launched Actiph in the UK Market. We immediately secured key listings and was able to give Actiph the momentum and initial push it much needed. We also provided Actiph with consultation…

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Beverage Development

Can O’Water: Brand Relation’s Launch of Can O’Water

CAN O’WATER Can-O is natural spring water and sparkling spring water in a can with a resealable & a ring pull top or a resealable top. Their product is an infinitely recyclable alternative to plastic bottles as if you recycle your can, it will be back on the shelf in as little as 6 weeks.…

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Wild Leaf Drinks

Wild Leaf: Brand Relations launches new Premium Craft Mixers.

Wild Leaf Drinks and our team here at Brand Relations have created premium craft mixers perfect for any premium spirit. While working with Wild Leaf Drinks, our team has turned an idea into a reality doing everything from recipe development, product design, marketing, social media, and overall strengthening the company branding to be ready for…

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Mezete Hummus Picture

Mezete: Redesign & Rebrand for a UK Launch

Brand Relations entirely redesigned & rebranded the Mezete Range for a UK and Europe Market Launch. We have teamed up with Mezete, a hummus and dip brand from Jordan, to rebrand their delicious products for the UK and European markets!

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Food and drink today - Richard Horwell

Food and drink today

Drinks and healthy snacking seem to be the craze at present, and everything is designed to make eating healthier, easier and quicker. Phrases like ‘deskfast’ mean you spend less time eating and more time working, therefore, brands are cashing in on this.

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Launching a new food or drink brand

Launching a new food or drink brand

Launching a new food or drink brand onto the market can very much depend on your budget, this is where a business plan is very important. So many times I have seen entrepreneurs spend all their budget on an exhibition, based on promises from the sales team of big-name buyers attending.

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Communication

Communication, communication, communication

Richard Horwell, managing director of Brand Relations, answers the age-old question: ‘how important is communication, anyway?’ Let’s talk about communication, because unless you communicate the right message to your consumer then your brand will fail. Some of the best products are no longer around as they failed to engage with their consumers as a brand!

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Richard Horwell

Coming up with an innovative idea

The first part of bringing a product to market? Coming up with a genuinely new concept, as Richard Horwell of Brand Relations explains. Over the last 10 years I have seen hundreds of entrepreneurs walk through the doors of my office with what they feel is a life-changing idea.

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