Our involvement, extensive knowledge and contacts ensure we can create a marketable product with a long lifecycle and a strong brand salience. Our branding strategy is totally integrated to ensure the packaging, brand story and marketing materials are consistent and complimentary to each other. Researching your audience, competition & other brands worldwide helps us build a strong idea about what works.
In order to develop a successful brand and commercially viable product, it is necessary to fully understand the market place and its strengths, weaknesses and potential opportunities. Brand Relations conducts an extensive market research report which is used to correctly position your product.
From the logo and name to imagery and brand story and everything in between, developing a consistent, coherent and strong brand identity is crucial to developing a commercially viable product that resonates with the intended customer base.
Outlining how to communicate to businesses and consumers alike, we ensure that messaging is consistent throughout and your key messages and values are always present.
Identifying and understanding product positioning, pricing and retail strategy is an essential part of developing a brand. We create and develop a brand in line with key market opportunities, competitors in the existing space and unique selling points to allow for optimum launch capabilities.
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