Before we begin any project, we always create a detailed research and analysis on what has been done so far in the current specific market.

 

This will give you a competitive arena analysis to understand competitors pricing, messaging and target consumers. Once analysed we can create a clear positioning of your product on the market. Brand Relations will be sure to complete world-wide research to understand what has been successful and what has failed in this category and why.

 

This research will give the brand a point of difference to the ones who have gone before. Whenever we market research, we will pick up on new trends or insights from current global influences or trends and from this, we will be able to create a product which is timely and adaptable to hurdles or consumers demands in the future.

Brand Relations will provide designs for extra material to match the overall brand. These include POS displays, presentation boxes and e-material. These are fundamental for continuing success of the brand.

 

We have found that presentation boxes are the first impression a buyer will get of the brand, so we will ensure they fit with the brand perfectly. They will be created to look like a gift packed full of lots of information on the product.

 

We will also provide you with all the marketing artwork, that will explain the brand concept to both the buyer and the consumer. We will do a full handover of all design and relevant material at the end of the process, so you are able to continually progress and support the brand after the launch.

Initially, we will create a mood board presentation showcasing various designs on the market as well as current trends and concepts based on your brief. Once you have made your choice from our provided mood boards, we will explore logo designs and colour palettes that complement the product.

 

We will progress your feedback to create striking packaging designs and create a strong brand image that will give it a Point of Difference amongst the mass on the market. We will explore as many design outcomes as possible and ensure it looks professional- even producing mock-up’s both virtually and physically.

 

We find that this will enable us to get initial content for marketing material and get a great feel for how the brand will look. The final design must represent the true core messaging of the brand to your target audience

We have come up with some excellent names for the brands we have worked with, ensuring they are unique, resonate with the target audience and can be trademarked. Before we share our names choices with you, we will research the product and the history behind it to generate timely and unique name choices different to anything else currently existing.

 

We will collate the names brainstormed and put them into an informative presentation that will have all the possible names and meanings to demonstrate the brands image and core message. We will explain why we chose those names and what influenced the ideology behind it as we feel the name must reflect the brand’s concept.

 

Brand Relations will combine your ideas and ours founded from research to create a name that will be rigorously tested through the UK’s Government’s IPO portal. We will try our best to ensure that the brand name is 100% free to use on your product before any decision is made but any final checks are the final responsibility of the client.