Why The Market For Traditional Energy Drinks Is Dying – And Where New Brands Are Finding Their Niche

admin Design & Branding, Recipe Development

By Richard Horwell, the owner of Branding Innovations Energy drinks first hit the market in post-World War II Japan and were popular with truck drivers and shift workers who relied on the explosive mix of caffeine, vitamins and sugar to stay awake. By the end of the 1980’s, thanks to clever marketing, one energy drink originally known as Krating Daeng, …

Case Study: Actiph

admin Design & Branding

[vc_row][vc_column][vc_column_text]Actiph is the UK’s first high alkaline, ionised water with a ph 9.0+ and offers hydration and a refreshing taste. Branding Innovations in 2017 launched Actiph in the UK Market. We immediately secured key listings and was able to give Actiph the momentum and initial push it much needed. We also provided Actiph with consultation in regards to production and …

Beverage Development

Can O’Water: Brand Relation’s Launch of Can O’Water

admin Design & Branding

[vc_row full_width=”stretch_row”][vc_column][vc_column_text] Can-O is natural spring water and sparkling spring water in a can with a resealable & a ring pull top or a resealable top. Their product is an infinitely recyclable alternative to plastic bottles as if you recycle your can, it will be back on the shelf in as little as 6 weeks. When Can O’Water approached us …

Wild Leaf Drinks

Wild Leaf: Branding Innovations launches new Premium Craft Mixers.

admin Design & Branding

Wild Leaf Drinks and our team here at Branding Innovations have created premium craft mixers perfect for any premium spirit. While working with Wild Leaf Drinks, our team has turned an idea into a reality doing everything from recipe development, product design, marketing, social media, and overall strengthening the company branding to be ready for a UK launch in November …

Launching a new food or drink brand

admin Articles, Design & Branding

Launching a new food or drink brand onto the market can very much depend on your budget, this is where a business plan is very important. So many times I have seen entrepreneurs spend all their budget on an exhibition, based on promises from the sales team of big-name buyers attending.