By Richard Horwell, the owner of Brand Relations Energy drinks first hit the market in post-World War II Japan and were popular with truck drivers and shift workers who relied on the explosive mix of caffeine, vitamins and sugar to stay awake. By the end of the 1980’s, thanks to clever marketing, one energy drink…
Whilst many think of the humble English Rose or delicate Chamomile plant as the extent of their flower drinking habits, it may be time to think again. Hibiscus has been popular for centuries in various tropical regions of the world. It’s delicately soft large petals decorated in various shades of soft sunset, all blooms feature…
When the sugar tax came into action during May 2018, the UK was hit by shock announcements that each sugar loaded drink we loved would cost more money as it was bad for us. This action, though unpopular – kickstarted a much-needed demand for healthier, low sugar drinks as consumers nor retailers want to pay…
At Brand Relations, we specialise in Beverage Recipe development. Recipe for us is the key factor in determining successful products from the dispensable, as consumers are won and lost on flavour. Whenever we start a new project, we work with our clients every step of the way, whilst ensuring the flavour you choose will be a…
During the Coronavirus pandemic, we at Brand Relations have been busier than ever, producing, developing and marketing innovative, natural, healthy snacks and beverages. All of our pre-existing clients have stood by Brand Relations during this rocky-period and are all the better for it, due to the unexpected prosperity of this market. Since the beginning of…