Chillio Soda is a spicy sparkling soft drink brand inspired by South and Central America with unique tastes that will surprise and quench thirst. Teaming up with Brand Relations to work on recipe development, they have rebranded the drink along with creating strong marketing and positioning to achieve the full potential of the brand.
Chillio has created a low-calorie drink with no artificial flavours or colouring, and no refined sugars. Inspired by locales like Mexico, Peru, and Cuba the Chillio Soda draws from the essence and traditional street drinks of these countries to create their distinctive flavour combinations. In completing recipe development our team has helped to create a lighter and more refreshing palate without losing the bold taste that makes the drinks so unique. With adventurous flavours like pineapple with prickly pear and habanero, guava with lime and pasilla, or watermelon with cantaloupe and jalapeño, you can’t go wrong. The range of heat allows for consumers to choose how they want to spice up their night (its an alcohol alternative you will want to drink).
Brand Relations has worked hard to market these boldly flavoured drinks with a kick to make them competitive in the drink market. We have created a new iconic look for the brand, adapting its appearance of the brand and putting it in a can gives the allusion to craft beers to make it competitive. Our team has created a new design that brings the drink back to its roots and gives recognition to the locales that inspired it.
Online our team has designed and created an informative and dynamic website that utilizes the South American themes and flavours of the brand. Including all the information about the brand and the drinks themselves all whilst making it easy to navigate.
Our team is getting ready to launch the brand on-trade and off-trade so be on the look-out for the new Chillio Soda in-store and online soon!