During the Coronavirus pandemic, we at Brand Relations have been busier than ever, producing, developing and marketing innovative, natural, healthy snacks and beverages. All of our pre-existing clients have stood by Brand Relations during this rocky-period and are all the better for it, due to the unexpected prosperity of this market.
Since the beginning of lock-down with little to do but watch television, play computer games, read a new book and of course, eat & drink, consumers have been paying greater attention to their food products than ever before and for good reason.
Lockdown is changing consumer habits.
Since the lock-down began, most of us have spent more time than ever at home, meaning more time to spend researching, discovering, experimenting and cooking for themselves, as opposed to eating fast-food or dining out. With little distraction left, realising that for many of us, the snacks and beverages we’ve been enjoying aren’t as nice as they may appear, so why not develop something tastier and healthier
For others, it has been a chance to change their life. Sitting at home for months has driven many UK consumers to the realisation that the rat-race is soon to begin once again and that they’d rather not return to it. More than ever, new, exciting and healthy concepts have been dreamed up and acted upon.
“The realisation has dawned upon millions of people that one of the most stable industries at this current stage is food and drink, it never goes out of style.”
Don’t be fooled however into thinking this will be an easy venture, the food and beverage industry is an incredibly competitive market, in fact the UK consumer market is one of the most advanced in Europe, hence why, we only work with innovative, healthy, exciting and most importantly natural snacks and beverages which we truly believe will work! In short, we only back amazing brands by providing our unrequited help, guidance and mentorship to ensure they reach their full potential.
If you hadn’t already guessed, at Brand Relations our passion is taking brands from zero to hero, rags to riches (you name it, we do it!) We’ve helped to build over 100 brands since 2008, so we’re humbly confident that we can take any great idea and turn it into a best-selling brand, we have seen everything even a client that come into our office with nothing but his chequebook wanting to get into the drinks industry – he now has a gorgeous award winning product paired with a fantastic brand.
Another we met at Gulfood, a Jordanian brand having only Middle Eastern branding struggled to achieve hardly any success with UK consumers, however with our guidance, hands-on experience and mentorship we adapted their marketing/branding strategy to suit that of the the UK market, they now have continued to achieve fantastic success with their brand continuing to go from strength to strength all over the World.