If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple when you see brands on the shelf or the ‘rise to fame’ of brands such as Red Bull, but it isn’t, successful brands take years before they appear on your radar and behind this there has been a lot of money and heartache. This book is the inside guide as to what you need to do and know to have any chance of success in this very competitive world.
About The Author
The reason behind this book is to show anyone thinking about developing their own drink how incredibly hard this industry is. I see so many businessmen and their families invest everything they have into a brand and then it fails. This book will open your eyes to the challenges and pitfalls you may face along with the shortcuts to help.