Functional drinks have enjoyed a lot of spotlight since 2020 as people were more concerned about their health than ever before. Even though immunity is not their No 1 priority anymore, consumers still really care about their mental and physical well-being.
This need created a market for various superfoods including superfood mushrooms. In the past decade, scientists started paying more and more attention to mushrooms like Reishi, Chaga,
Lion’s Mane, and Crodyceps, and discovered some potential benefits that created a lot of buzz in the health-conscious community. So much so that superfood mushrooms have become one of the biggest health trends of 2023.
Superfood mushrooms or Fungi are rich in bioactive compounds, including polysaccharides, triterpenes, and antioxidants, which are believed to have various health-enhancing properties.
These mushrooms are known to support immune function, improve energy levels, enhance cognitive performance, and reduce inflammation, making them a sought-after ingredient in beverages.
The most popular superfood mushrooms:
Reishi – renowned to improve sleep and reduce stress
Chaga – high in antioxidants, popular amongst athletes
Lion’s Mane – may boost memory and brain function
Cordyceps – often used for boosting energy and stamina
When it comes to drink recipe formulation, they are not the easiest to work with due to their strong, usually bitter flavour. However, working with our own team of experts, we were able to develop some fantastic tasting drinks.
If you are about to start your own drinks business, incorporating superfood mushrooms will create a strong USP and boost brand interest, however, health benefits on their own are not enough. Remember consumers buy for health return for taste, get expert help when creating your recipes.
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