How does Drink development work?

Brand Relations combines years of industry knowledge alongside its long-established network of partners which allows us to help you with; Product Development, Beverage Manufacturing, Branding Development, Marketing and Digital services – all under one roof. There are certain steps we follow to make our brands competitive and us the UK’s NO1 drink development & branding agency.

Product Development

Being in the food and drink business since 2008, we understand that the production can be a daunting process. It requires experience, extensive knowledge, and reliable partners to produce the perfect product. Mistakes in production can waste a LOT of money and even kill a start up brand

After having been behind over 150 brands, we have been able to optimize the timely and exhausting process of managing start-up beverage brands. We are here to help make yourdreams a reality and minimise the stress and the cost as much as possible.

We deal with a vast supplier network of ingredient companies – we will get you the best quality ingredients, for the best value.

Our excellent relationships with all components of the supply chain, will help ensure every aspect of your drink brand, from certifications to co-packers will be taken care of, to the highest standard at the best affordable price.

Brand Development

At Brand Relations, we live, eat, and breathe food and drink branding. We understand the importance of having the right branding and messaging behind your product.

Whenever a new food or beverage project is presented to us, we extensively research the market worldwide and establish your product’s positioning to make sure it’s timely, innovative and creative.

Everything is important down to the meaning of colour ways, patterns and logos, we will make your drinks product influential and adaptable to any future trends and clearly communicate to your target audience.

We will also be transparent from start to finish using a combination of our expertise and your ideas to bring your product to life.

Marketing Campaigns

Whenever we launch a new food or drink product, we ensure we understand the product’s positioning and the market it will be sold into.

Our database covers the whole of the UK market (and an extensive International network) of over 6000 buyers – from supermarkets and convenience stores to fitness, universities, restaurants and café chains – covering each category’s wholesale route to market.

We will create a tailored target list of buyers, retailers and wholesalers that we feel will be interested in your food or drink brand and with that we create our market launch plan to ensure your beverage is on trend, is niche and is competitive from the very beginning.