The Food & Beverage sector attracts many eager start-up founders. And I’ve found that many like to think that they can launch their new brand on a shoestring budget.
Creating an alcoholic drink is likely to cost around £50k – at the very least. You also have to have enough funds for HMRC to believe in you.
When the UK left the EU, some – including Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations – hoped novel foods regulations would be overhauled in order to facilitate drinks innovation. Sadly, he says, we are still some way behind.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe enabling wine and spirit producers to communicate nutritional, calorie and allergen information via QR codes on bottles.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
Every time I walk into a bar, someone, usually the bar tender, will tell me about his great idea for creating a new drink. And the first thing I will ask is: “How deep are your pockets?”
A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe
More than 50% of US consumers change their product brands due to new, unsatisfactory packaging, while 49% of consumers share their unboxing experience on social media, giving product packaging center stage.
We now have a new voluntary e-label scheme developed by CEEV and SpiritsEUROPE. The intention is to encourage wine and spirit producers to display nutritional information