Articles in the Press by Brand Relations

Is novel foods legislation stifling innovation in the beverage sector?

March 4th, 2022 in Harpers

When the UK left the EU, some – including Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations – hoped novel foods regulations would be overhauled in order to facilitate drinks innovation. Sadly, he says, we are still some way behind.

Read more

Why voluntary nutrition labels for alcoholic drinks won’t work

Published 1st November 2021 in Food Manufacture

A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe enabling wine and spirit producers to communicate nutritional, calorie and allergen information via QR codes on bottles.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.

Read more