The first three months of the year is the period when soft drinks buyers do their range reviews. The timing mean that new brands can be on the shelves after Easter ready for the Spring / Summer. This means you should be preparing now if your brand is to have a barnstorming summer in 2021.
There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Brand Relations, in this guest article.