Press

Your new alcoholic drink may be smooth, but launching it won’t be

Your new food or drink brand is ready – now the challenge begins! The next step is to generate sales. That shouldn’t be too hard as lots of other brands out there aren’t half as good as yours. So, how hard can it be, right? Well, the answer is… very hard and – I can’t stress this enough – very expensive.

Creating an alcoholic drink is not easy. Only one in ten new alcohol drinks business ventures will survive beyond two years so you need to make sure you have done everything possible

A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe

With the aim of encouraging wine and spirit producers to display more information, including ingredients, calories and sustainability initiatives on product labels

You would have been hard-pressed to miss the massive excitement over hard seltzers (also called spiked seltzer, alcoholic seltzer, or hard sparkling water) over the past couple of years in the UK.

Why creating an alcoholic drink for the UK market is full of potential pitfalls and problems.

Most consumers want to know about the ingredients in the food and the drink they consume. And on the 1st December a new voluntary e-label scheme for alcoholic beverages was launched.

I’m having a chat this week with Richard Horwell of Brand Relations, a specialist food and drink marketing and branding company.