I have seen far too many entrepreneurs think they can handle sales and marketing themselves, without any help or funding.
I am delighted to hear the recent news about the launch (on Dec 1st) of a new voluntary e-label scheme developed by CEEV and SpiritsEUROPE.
A new voluntary e-label scheme for alcoholic beverages has been developed by CEEV and SpiritsEUROPE and will be launched on 1st December 2021.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
We often meet entrepreneurs who believe that a new food or drink (F&B) brand can be started on a shoestring. Every business needs money to start and, believe me, the Food & Drink industry is no different. In fact, it can suck up a lot more cash than many other sectors.
Research published in the 2021 Lumina Intelligence Low2No Alcohol Report (June 2021) shows that 30% of young people are actively choosing to avoid alcohol. And older people are cutting back or eliminating it as they want the comfort of driving to/from their destination without worry about being over the limit.