Your new bakery, pastry or biscuit brand is ready – now the challenge begins! The next step is to generate sales. There are quite a few numbers coming up, and some of them may leave you feeling a little deflated.
Can a recipe that has been handed down through generations become a marketable reality. Of course, but no matter how wonderful the recipe, there are a number of steps on the journey from kitchen stove to supermarket shelf.
There has been huge interest in the hard seltzer category (also known as ‘hard sparkling water’, ‘spiked seltzer’, or ‘alcoholic seltzer’) over the past couple Of years in the UK. This is hardly surprising in the light of the pandemic and lockdowns.
Looking at the range of food and drink in a supermarket many entrepreneurs will think they have a great idea for something new and different. However, as always some key steps need to be undertaken to get from concept to shelf.
The main route to market for new brands is through wholesalers; selling direct to stores is almost impossible. But do not rush to contact the most obvious large wholesaler without checking if the wholesaler supplies your target retailers
Given the huge number of products on our grocery store shelves, it is no surprise that it is a challenge to introduce something new. Not only do you need a clear point of difference you also need to entice your target audience to try it.
There was massive excitement over hard seltzers (also called spiked seltzer, alcoholic seltzer, or hard sparkling water) over the past two years in the UK.
There are fantastic opportunities for the right manufacturer to dominate the alcohol-free spirits’ space. However, manufacturers need to think beyond traditional spirit categories to find unique flavors, characters, and profiles for their drinks if they are going to be viewed as competing against their alcohol counterparts.
Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding it’s why a consumer will pick your product over their regular choice or your competition.