Brand Relations was approached by the client to develop a drink that could be successful in the UK market. With no brief just the funding to develop the brand, after several months of research we decided that the biggest opportunity was in Collagen Drinks, Zero Sugar and based on Moringa Tea.

The client loved the concept and we went ahead and developed Eternitea, coming up with the name, the branding and the full marketing strategy. Since then this brand has won ‘Most Innovative Beverage’ at Gulfood, a finalist in Best Beverage at SIAL Paris, as well as selling Worldwide.