IBIZA ICE

Ibiza Ice was the brainchild of the MD of Brand Relations Richard Horwell, after spotting an opportunity for a wine spritzer utilising the aluminium bottles, for the beach, pool, festival events market.

Ibiza Ice is a sparkling wine with all-natural flavours, low in alcohol & calories. Brand Relations developed the recipe, branding, marketing strategy and everything behind the brand to make it a Worldwide success. Richard sold the company in 2017.