Recipe development is of utmost importance in the drinks industry. It plays the role in the creation of unique and innovative beverages, aligning with consumer preferences, ensuring product quality and consistency, driving cost efficiencies, as well as facilitating market expansion. In addition it allows businesses to respond to trends and health considerations, build brand identity, and respond to customer feedback effectively. Ultimately, recipe development fosters innovation and growth, making it a crucial aspect for success in the competitive drinks market. It is imperative that consumers cross the road to buy your product otherwise you will get lost in all the competition. ‘Me too’ products never work.
Crucial factors in the drinks industry you might not think about:
- TASTE
- Competition
- Following flavour trends
- Shelf life
- Innovative ingredients
- Sugar levels
Steps of recipe development:
Market research – Following the previously mentioned points, it is evident that market research is one of the most important aspects when you are planning to start a new brand.
Recipe brief – Creating a detailed brief will ensure that the people you work with understand your vision accurately.
Recipe development – If you’ve done the previous steps right, the most exciting part is the development of the physical recipe. However, you have to keep in mind that focus is needed on what your target customers would like.
Brand name – This may not be the most important aspect when you are starting out, but it is crucial to create something memorable and also pay attention not to infringe other trademarks.
Brand development – You can have the perfect recipe, however if you don’t have the appropriate branding and packaging to sell it, you probably won’t be successful.
Nutritional information and labelling – Ensure the nutritional value information is accurate by seeking expert guidance before you start making claims on your packaging. Try to avoid health claims as much as possible.
Remember: Innovate. DON’T Imitate.
Certifications – If you want to give your drink a chance to be as well-received as possible, you have to make sure that all your suppliers and manufacturers have the right qualifications to protect the health and safety of your consumers.
Alcohol – If you are thinking about developing an alcoholic beverage, there are further legal requirements to follow. You will need to get AWRS with HMRC to sell it, as well as a WOWGR number to store the product in a bonded warehouse to avoid paying all duty at once.
