10. LIMITATION/EXCLUSION OF LIABILITY
General: Save as expressly set out in these TOBs or as agreed with you in writing, Brand Relations does not limit or exclude any liability which a court or tribunal of competent jurisdiction finds that it has to you for the provision by any Authorised Agent of any Services within the scope of work described in the TOB.
Nothing in this TOB shall exclude or limit our liability to you (i) for wilful default, fraud or fraudulent concealment for which we are responsible or (ii) to the extent that liability may not be excluded or limited by any Applicable Law or Regulation.
Members, employees and consultants: If, notwithstanding TOB 1 of these TOBs , a court or tribunal of competent jurisdiction finds that a duty of care, or any other duty, liability or obligation would otherwise be owed to you by any Authorised Agent, such duty and any liability arising from it is hereby excluded and you agree that you will not bring any claim – whether on the basis of breach of contract, tort (including, without limitation, negligence), breach of statutory duty or otherwise howsoever – against any Authorised Agent in respect of any loss or damage that you or any person or company associated with you suffer or incur, directly or indirectly, in connection in any way with any Services provided by any Authorised Agent.
Third party advice: We shall not have any liability for any services or advice given by any other third party whom we instruct on your behalf including, without limitation, legal and other professional advisers. If, notwithstanding the preceding sentence, a court or tribunal of competent jurisdiction finds that a duty of care or any other duty, liability or obligation would otherwise be owed to you by us or any Authorised Agent in respect of the retainer of, or otherwise in relation to you, by any other third party appointed by us on your behalf, such duty and any liability arising from it is hereby excluded and you agree that you will not bring any claim – whether on the basis of breach of contract, tort (including, without limitation, negligence), breach of statutory duty or otherwise howsoever – against us or any Authorised Agent in respect of any loss or damage that you or any person or company associated with you suffer or incur, directly or indirectly, in connection in any way with the retainer of, or any advice given to or other work done for you by, other third party.
Indirect or consequential loss: We shall not be liable for any indirect or consequential loss.
Liability to third parties: We shall have no liability to any third party for any Services that we provide to you unless we have agreed in writing that the third party can rely on such Services in accordance with the terms of such agreement.
Apportionment of liability: In addition to the other limitations in this TOB 10, where we and/or third parties are responsible for any loss suffered by you, our liability for that loss will also be limited to a just and equitable proportion of your total loss calculated by reference to the extent of our responsibility. If you have engaged other professional advisers to represent or advise you on a matter in which we are involved and you agree with any of them that their liability to you will be limited, our liability to you will not exceed the amount which would have applied in the absence of that limitation.
You agree that we cannot be held responsible on your strategic decision regarding your brand including your choice of recipe for the beverage. You agree that our total aggregate liability to you, whether for breach of contract, tort (including negligence and misrepresentation), breach of statutory duty or otherwise arising out of or in connection with my engagement and whether related to any act, omission, statement or delay in acting will be limited to the amount of the fees paid by you.